A great tasting, fun and healthy product that both parents and kids alike love! Parents love it because it encourages their kids to drink more milk. Kids love the taste and they recognize their favorite characters on the packaging. Our straw allows you to serve a glass of flavored milk with only about 4 grams of sugar as in comparison to a glass of chocolate milk that has about 14 grams of sugar. With the drink thru straw there is no mess as the flavor beads stay in the straw allowing the milk to flow thru. Easy to use, just open the package and place the straw in the milk and enjoy. Easy to take anywhere! Great for kids lunch boxes. What a great way to encourage you child to get their daily requirement of milk. This product is also Gluten Free!